YouTube, the place that made 'viewing' games popular. Just not too long ago, people checked out games before buying by reading a review or previews on magazines or online sites, or by looking for an ultra-accurate, totally unbiased and completely and utterly agreed upon game rating to determine if a game is any good. (No it isn't, stop getting mad just because someone rated a game you like lower than what you expected.) Just these few years, we get to watch how the game is in ever increasing resolution on YouTube through video reviews and Let's Plays. And YouTube personalities have made a name for themselves through playing games.
The recent YouTube claims debacle causes us to ask this question that has undoubtedly been on the minds of many a publisher and developer - is allowing Let's Plays helping or hurting game sales? Like piracy, this is difficult to answer because, for those who don't buy the games but choose to watch instead, will they actually buy if they don't get to view it online? Personally, I'd only watch games I don't intend to buy, and even then, I'd only watch certain players, like Jesse Cox if it's a game that I'm really interested in the lore. So an argument can be made that it's the person making the video as well. Obviously it's not the case for me since I only watch very few games, but it's most likely these people can get views no matter what they play. And if by any chance, you're wrong in saying that it hurts sales, then wouldn't these people be advertising your competitors' games instead? It might be just a coincidence, but Nintendo is doing very poorly now since it took monetization away from YouTubers in 2013, Blizzard didn't but in fact, encouraged YouTubers to showcase their games, and even though it used oppressive DRM like always online, it got away with it. There are many other factors like general view of the company in question of course, so this might not be indicative of the influence of YouTubers.
This is not the only issue. Is giving publishers and developers the power to take monetization rights from video creators and shutting down videos at any time good for us since they can easily take down negative reviews? (Don't get me wrong, it actually hurts the devs since word will get out, especially if it's a large channel and that can actually backfire in the form of a mass boycott. In fact, it's actually VERY stupid.) YouTube's pro-developer and publishers policies are not helping either. Don't get me wrong, I do agree that the original copyright holder should get a greater benefit of the doubt, but giving the copy right holder an automatic claim and full monetization rights for just a small fraction of the video is too much. At most, the system should send an alert to ask if they wish to claim it, and even then, they only get a fraction of the revenue based on how much content is used. Any money earned from the video during the dispute should also go to the rightful party after the dispute is settled, and not lost to the video creator.
Why would YouTube do this? It is an effective way to cover their asses; it puts the power in the hands of the copyright holders. In other words, it's sucking up to big corporations with little to no effort for them once the system is in place. But well, it's a good chance for other platforms like Twitch to shine, since the PS4 and Xbox One is no doubt strengthening their influence. Hopefully, YouTubers can find other more stable sources of income, and just like anything else, competition is always good!
No comments:
Post a Comment